How To Get Motivated Sellers In Real Estate Investing

Direct marketing is one of the fastest ways of locating great real estate investing deals by targeting motivated sellers.

This article shows you how to reach that willing motivated seller, get their attention and seal the deal.

1) Target motivated sellers
A motivated seller is someone who needs to sell their house.

They must sell it to get out of a financial situation.

They could be behind in their mortgage payments, facing foreclosure, or they know they cannot afford more payments.

Motivated sellers are more than willing to negotiate and leave a profit margin for you. Sometimes the houses need repair making it hard to sell. Real estate investors are the best buyers for such properties.

First, get a targeted mailing list of motivated sellers. The best way to do this is looking for people in legal trouble who own real estate.

Such people could be going through divorce, have inherited property, have bad tenants, are making more than one mortgage payment, are facing liens, etc. You find this information from public records.

People who are unable to sell their house through the MLS could be motivated sellers. A real estate agent can help you target such motivated sellers.

Target people who have owned property for about 10 years and probably built some equity.

2) Get a real estate investor website and phone number:
Before you start your marketing, you must get a real estate investor website and a phone number.

The real estate investing website will pre-educate motivated sellers and when you receive their information, they are fully pre-screened so it takes you just a few minutes to tell whether it is a deal or not.

Some people will call, others will submit their information quietly from the privacy of their computer. A website will save you lots of time and effort because it talks to the motivated seller for you, and presents you with deals that are already pre-screened and pre-negotiated for you.

And it does this at no extra cost for you.
When you pre-screen them on the phone, you spend lots of time even for deals that cannot work. You can get worn out pretty fast.

A good real estate investor website is recommended at the end of this article.

3) Send out your mail pieces
Postcards are my best methods of reaching motivated sellers. I design my post cards from overnightprints.com. The postcard must stick out and deliver a brutal message. I like the We Buy Houses, Get Cash For Your House, etc.

You must get their attention in 10 seconds or it gets trashed.

I design my cards so they are brightly colored and glossy so they are impossible to miss from the pile of mail they receive.

Always make sure your website address is prominent so they submit their information through your website instead of calling you. You must also provide a phone number.

Two postcards 30 days apart should be enough.

Probate leads get a series of personal, monthly letters for 6 months.

4) Close the deals
Next thing after getting the pre-screened deal from your real estate investor website or when they call is to close the deal.

Simon Macharia is a real estate investor buying and selling houses in Dallas, Texas. Learn how an interactive real estate investor website can help you automate your real estate investing while pre-screening and pre-negotiating with motivated sellers for you. Visit http://www.realestateinvestorswebsites.net for more information.